WMJSBAHi, I'm Will. I help companies find their voice.
Founder of WMJSBA. Content systems, growth, and what AI really changes for marketers.
The story
Law, then years of YouTube, then this.
[PLACEHOLDER: law background line · P01]. Then I spent years building a gaming channel on YouTube ([PLACEHOLDER, verify: channel name and link · P04], since [PLACEHOLDER, verify: channel start year · P02]). Making videos every week taught me more about voice, consistency and audiences than any course could.
I edit my own video and images, and I build systems, games and websites. WMJSBA is where all of that goes to work for other companies.
What I believe
Three things, said plainly.
Voice is decisions, not adjectives
“Friendly and bold” describes everyone. Decisions describe you.
Systems beat bursts
A small thing done every week beats a big thing done once.
Show the working
Sources for every number. No number without one.
Outside work
Mostly normal hours.
[PLACEHOLDER: light personal line · P20]
Find me on X @wmjsba · [PLACEHOLDER: social links · P17]