WMJSBAWhy most voice guides go unused
Most brand voice guides are written once, approved in a meeting and never opened again. They list adjectives (friendly, bold, human) that could describe almost any company.
Article body, in Will's first-person voice
Voice is a set of decisions, not a list of adjectives.
Voice vs tone vs messaging
Voice is who you are, and it stays the same. Tone changes with the moment. Messaging is what you say about the product. Mix them up and the guide tries to do all three badly.
Source-line callout
A sourced finding goes here
Source: publisher, title, date. Every number carries a source line, or it isn't published.
The five questions
Five questions that turn adjectives into decisions. Questions 1 to 5
Prefer to do it now? The voice check arrives in phase 2.
Turning answers into do/don't examples
Article body, in Will's first-person voice
Testing your voice on one real page
Article body, in Will's first-person voice
Written by Will
Founder of WMJSBA. I help companies find their voice, then build the systems that keep it going. [PLACEHOLDER: law background line · P01]
Sources
- Source 1: publisher, title, date, link
- Source 2
Want help finding yours?
That's what Voice & Positioning does, with one person, start to finish.